Financial Peace of Mind for Women
and the Creative Community.

About Us

AGF Advisors Business Description

Carla Martinez is the owner and director of AGF Advisors, a Registered Investment Advisor and insurance broker with locations in Hacienda Heights and Laguna Beach, California. We’re focused on the needs of women, the creative community, and benefit plan sponsors with a diverse workforce. We have over 30 years experience in financial services including investments, insurance, and benefits consulting and we are the recipients of the Profit Sharing Council of America Gold Signature Award for bilingual retirement planning communications.

We bring our first hand experience helping women, creative individuals, and the American worker plan for a better future and are recognized by Employee Benefits News and 401(k) Newswire for our achievements. We are a team of seasoned professionals in all key facets of financial planning and insurance. Prior to launching AGF Advisors, Ms. Martinez worked for several financial institutions including Bank of America’s Institutional Services and National Retirement Partners, one of the largest 401(k) consulting firms in the nation.

AGF Advisors is organized as an independent, Registered Investment Advisor. AGF is a fiduciary legally required to follow the Fiduciary Standard whose primary duties are loyalty and acting in the best interest of the client. And as an independent insurance broker, we have a higher level of objectivity as we are not tied to any product or service offering. Our goal is to partner with you to ensure your health and financial well being.

Privacy Statement

AGF Advisors, an independent Registered Investment Advisor and financial planning firm, is committed to safeguarding the confidential information of its clients. We hold all personal information provided to our firm in the strictest confidence. These records include all personal information that we collect from you in connection with any service provided by AGF Advisors. We have never disclosed information to unaffiliated third parties, except as permitted by law, and do not anticipate doing so in the future. If we were to anticipate such a change in firm policy, we would be prohibited under the law from doing so without advising you first. As you know, we use financial and health information that you provide to us to help you meet your personal financial goals while guarding against any real or perceived infringements upon your rights of privacy. Our policy with respect to personal information about you is listed below.

We limit employee access to information only to those who have a business or professional reason for knowing, and only to nonaffiliated parties as permitted by law. (For example, federal regulations permit us to share a limited amount of information about you with a brokerage firm in order to execute securities transactions on your behalf, or so that our firm can discuss your financial situation with your accountant or lawyer.)

We maintain a secure office and computer environment to ensure that your information is not placed at unreasonable risk.

The categories of nonpublic personal information we collect from a client depend upon the scope of the client engagement. It will include information about your personal finances, information about your health (to the extent that it is needed for the planning process), information about transactions between you and third parties, and information from consumer reporting agencies.

For unaffiliated third parties that require access to your personal information, including financial service companies, consultants, and auditors, we also require strict confidentiality in our agreements with them and expect them to keep this information private. Federal and State regulators also may review firm records as permitted by law.

We do not provide your personally identifiable information to mailing list vendors or solicitors for any purpose.

Personally identifiable information about you will be maintained during the time you are a client and for the required time thereafter that such records are required to be maintained by federal and state securities laws. After this required record retention, all such information will be destroyed.

Please feel free to contact Carla Martinez if you have any questions regarding this information.


All written content on this site is for information purposes only. Opinions expressed therein are solely those of Carla Martinez, Principal, AGF Advisors. Material presented is believed to be from reliable sources and we make no representations as to its accuracy or completeness, Fee only financial planning and investment advisory services are offered through AGF Advisors, a registered investment advisory firm in the state of California.

The presence of this website on the internet shall in no direct or indirect way be construed or interpreted as a solicitaion to sell or offer to sell investment advisory services to any residents of any state other that the state of California or where otherwise legally permitted. We are legally empowered to provide investment advisory services to residents of California.